Shows the number of sessions on your online store originating from social media sources, such as Facebook, Instagram, YouTube, or Twitter. This metric applies to your Online Store channel only. The traffic source cannot always be determined, so an unknown traffic source is also common. The most common traffic sources are search, direct, social, and email. Shows the number of sessions on your online store based on how the visitors accessed your store.Ī session occurs when someone does a search or enters the URL of your store directly, for example. Shows the number of sessions on your online store sorted by country. The most common device types are mobile, desktop, and tablet. Shows the number of sessions on your online store and what kind of device was used to access your store. Learn more in the topic about abandoned checkouts. This amount is usually smaller than the Reached checkout amount because some shoppers leave the checkout without purchasing anything. This amount might not match your order count, because shoppers can make multiple orders within a single session. Sessions converted: Number and percentage of sessions in which shoppers added one or more items to their shopping carts, proceeded to the checkout, and then purchased the items. This amount is usually smaller than the Added to cart amount because some shoppers add items to their cart but don't go to the checkout or don't submit their contact information. Reached checkout: Number and percentage of sessions in which shoppers added one or more items to their shopping cart, proceeded to the checkout, and performed an action (for example, a key press or mouse click). This amount is usually smaller than the total number of shoppers because some shoppers view the products in a store without adding any items to their cart. This is commonly known as the conversion funnel, and it's typical to see a decrease from one step to the next:Īdded to cart: Number and percentage of sessions in which shoppers added one or more items to their shopping carts. Shoppers need to add items to their online cart and then go to the checkout before they can purchase a product. Shows the percentage of sessions that lead to an order. This value helps you know how much customers tend to spend on your store and can help inform your pricing policies. Order value includes taxes, shipping, and discounts before returns. Shows the average value of all orders (excluding gift cards), divided by the total number of orders that contained at least one product other than a gift card. The following metrics are shown on the Analytics page: Metrics shown on the Analytics page Metric If the metric has a View report link, then click it to review more details about the metric. Optional: Not all metrics have a report, and you need to be on a plan that provides the detailed Shopify reports. Click the Undo icon in the sidebar to restore your metrics to the default view. You can also hover over the report you want to add in the sidebar, and then click Add to dashboard. You can add a report by dragging and dropping the metric from the sidebar into the overview. You can remove a report by clicking the X next to the report you want to remove. To edit the metrics that are displayed on your dashboard, then click Edit overview. If you want to show comparisons with the previous period or to the same date range from the previous year, then check Compare to previous dates and select a comparison value. You can select a preset range, such as Last 30 days, or you can set any custom range by clicking dates on the calendars. If you want to see data for another date range, then click the date menu and select a different date range. This page shows data for today, compared to yesterday by default. For all the metrics, the percentage change from the previous date range can also be shown. The metrics are shown in numeric format and also as graphs where appropriate. The dashboard shows the most valuable metrics that give you insight into the performance of your store and the behavior of your customers. see where your visitors are coming from-by region or by social media source.compare how well your sales channels are performing.check the value of your recent sales and compare them to a previous time period.You can see at a glance how your store is performing-across all of your sales channels, and for any date range.įor example, on the Analytics page you can do the following activities: The Analytics page shows key sales, orders, and online store visitor data.
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